PRIMA was designed to fix the inefficiencies of the current restaurant reservation systems, which prevent high-value clients from accessing top venues. By partnering with PRIMA, restaurants participate in a marketplace, where both their PRIME and NON-PRIME reservations are available for booking through a team of vetted and reputable concierges working across the hospitality sector of each city. With PRIMA, spontaneous customers, those who haven’t made plans weeks or months in advance are given an opportunity to visit the top venues and secure their reservations for a fee, the majority of which goes directly to the restaurant. With PRIMA, restaurants are able to both boost their bottom line and increase volume of business during slow days and non-prime hours.
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Our Mission
To empower diners by providing seamless access to prime time reservations while maximizing profitability for restaurants through a trusted concierge network.
Our Vision
To revolutionize the dining industry by creating a world where every reservation is a premium experience, ensuring restaurants thrive and diners enjoy exclusive access to sought after venues.
Our Story
PRIMA was founded by a team of hospitality and online advertising experts who have witnessed the inefficiencies of the current restaurant reservation system. The reality is that most people don’t plan where they want to dine a month in advance. While booking concert tickets well ahead of time makes sense, securing restaurant reservations 30, 60, or more days out is far from ideal and often leads to significant revenue loss and unnecessary work. Many top restaurants experience frequent last-minute cancellations, which could be minimized if diners already present in the area had the opportunity to secure these open reservations. PRIMA facilitates this seamless transaction by offering an innovative platform that unites the hospitality industry, providing real-time access and performance-based tracking of restaurant referrals and commissions for participating concierges. With PRIMA, Everybody Wins. High value clients are able to access impossible-to-book restaurants, restaurants experience incremental revenue and profits, and concierges across the city are better able to serve their customers by providing access to coveted reservations.
This is only the beginning.
Community Involvement
Recognizing that reservations at top venues worldwide are often claimed by affluent consumers, PRIMA is committed to giving back to the communities in each of its participating markets. A percentage of all profits generated through the PRIMA marketplace is donated to support local charities that aid those in need. Additionally, all marketplace participants—including restaurants and concierges—are encouraged to contribute directly through our platform, amplifying the impact of their support.
If you represent a local charity in a market where PRIMA operates, we welcome you to contact us.
Our Values
Integrity
We uphold transparency and honesty in all our interactions, ensuring that our clients and partners can trust us to deliver on our promises.
Innovation
We embrace creativity and continuously seek out cutting-edge solutions that enhance the dining experience for restaurants and consumers alike.
Community
We believe in supporting the communities we serve, both through charitable efforts and by fostering relationships between restaurants and diners.
Excellence
We strive for excellence in every aspect of our service, from our technology to our customer support, ensuring a seamless experience for all users.
Experience exclusive dining opportunities and be a part of our mission to enhance the restaurant industry.
